THE HALLAWAY LOFT
E-DESIGN
Hallaway Loft is a warm, light–filled retreat designed for The Hallaway’s who fell in love with the original woodwork and wanted it to lead the story of the space. We kept the architecture front and center—tall arched windows, paneled walls, and rich trim—then layered in low, comfortable seating, sculptural tables, and a single oversized artwork to echo her love of art without clutter.
A neutral palette of creams, browns, and matte black keeps the room calm and minimal, while subtle pattern and texture add just enough movement to feel creative and alive. The result is a quiet, modern loft that feels both gallery-like and genuinely livable—a place to curl up with a book, host friends, or simply sit and enjoy the view.
HOW WE GOT HERE!
1) Discovery + Lifestyle Needs
We started by learning how The Hallaways actually wanted to use the loft—how they relax, host, and move through the space—plus what wasn’t working day to day. As we uncovered their needs, the direction became clear: keep the original woodwork as the lead, and shape the room into a calm, light-filled retreat that still feels modern and livable.
2) Architecture-First Concept
Next, we built the concept around the loft’s existing features—arched windows, paneled walls, and rich trim—making sure every new piece supported (not competed with) the structure and lines of the space.
3) Palette + Material Direction
We set a restrained palette of creams, browns, and matte black to keep things quiet and modern, then selected finishes that feel tactile and grounded—soft upholstery, natural surfaces, and subtle contrast.
4) Furniture + Layout Planning
We mapped a layout that encourages real living: low, comfortable seating for lounging, sculptural tables for function and form, and clear circulation so the room stays open and breathable.
5) Art + Styling Edit
Finally, we anchored the room with one oversized artwork to reflect her love of art without clutter, then layered in minimal styling—texture and a hint of pattern—to keep the loft gallery-like, but still genuinely cozy.